9 min read25 Mar 2026
Email Marketing for Restaurants: Beyond the Newsletter
Restaurant email marketing has evolved far beyond monthly newsletters, with automated post-visit sequences achieving open rates of 45–65% and birthday campaigns generating up to 3x higher revenue per email than standard broadcasts. When executed strategically, a well-structured hospitality email programme can deliver £40–£80 return for every £1 spent.
9 min read25 Mar 2026
How to Build an Email List From Zero
Building an email list from zero may feel daunting, but with the right lead magnets converting at 25–50% and strategically placed opt-in forms boosting sign-ups by up to 1,375%, the process is far more achievable than you'd expect. This guide covers everything from landing page best practices to in-store collection tactics and ethical growth strategies.