Most online stores burn cash on marketing that does not convert
You built a great product, but getting people to buy it online is a different skill entirely. Here is what we hear from e-commerce founders every week:
Rising acquisition costs
Your cost per acquisition keeps climbing. CPCs on Google and Meta are up year on year, and you are not sure your margins can handle it.
Low conversion rates
You are driving traffic to your store but visitors are not buying. Your product pages are not doing the selling they need to do.
Single channel dependency
All your revenue comes from one platform. If Meta changes its algorithm or Google updates its Shopping policies, your business is at risk.
No repeat customers
You spend money to acquire a customer and never see them again. There is no email strategy, no loyalty programme, no reason to come back.
Marketplace fees eating margins
Amazon and other marketplaces take a huge cut. You need to build direct-to-consumer revenue but you do not know where to start.
Byter Academy's E-commerce Marketing course gives you a clear, step-by-step system to grow your online store profitably. No fluff, no vanity metrics. Just the strategies that actually drive revenue.
Curriculum
What you'll learn
Six modules covering everything from unit economics to full funnel strategy. 31 lessons, 29+ hours of content.
E-commerce Marketing Fundamentals
6 lessonsBuild the foundation for profitable e-commerce marketing. Cover unit economics, customer acquisition cost, lifetime value, channel selection, and your 90-day growth plan.
Product Page Optimisation
5 lessonsTurn browsers into buyers. Learn product copywriting, image optimisation, social proof placement, trust signals, and conversion rate testing for product pages.
Shopping Ads and Marketplaces
6 lessonsMaster Google Shopping, Meta Catalogue Ads, TikTok Shop, and Amazon. Learn feed optimisation, bidding strategies, and when to use each channel.
Retention and Loyalty Programmes
5 lessonsStop losing customers after the first purchase. Build email flows, loyalty programmes, subscription models, and win-back campaigns that increase lifetime value.
E-commerce Analytics
5 lessonsMeasure what matters. Learn GA4 e-commerce tracking, attribution modelling, cohort analysis, and how to build dashboards that drive real decisions.
E-commerce Capstone Projects
4 lessonsPut everything into practice. Build a product launch campaign, run a CRO sprint, design a full funnel strategy, and get AI-powered feedback on your work.
Core Framework
The Profitable Growth Framework
Revenue means nothing if you are losing money on every order. This course teaches you to grow profitably by mastering the relationship between customer acquisition cost and lifetime value.
Know your unit economics
Before spending a penny on ads, you will learn to calculate your true CAC, LTV, and contribution margin. These numbers decide everything.
Know when to scale
Scaling is not just increasing ad spend. You will learn the signals that tell you a channel is ready to scale: stable CPA, strong ROAS, and positive contribution margin.
Know when to optimise
Sometimes the best growth lever is not more traffic. It is improving your conversion rate, increasing your average order value, or reducing your return rate.
Full Funnel
Full Funnel Strategy
Most e-commerce brands only focus on the bottom of the funnel. This course teaches you to build a system that works at every stage of the customer journey.
Awareness
Get your brand in front of the right audience before they are ready to buy.
Channels: Social content, influencer partnerships, blog SEO, video marketing
Consideration
Stay top of mind while potential customers research and compare options.
Channels: Retargeting ads, email nurture sequences, comparison content, reviews
Conversion
Remove friction and give browsers every reason to hit the buy button.
Channels: Product page CRO, shopping ads, abandoned cart flows, urgency tactics
Retention
Turn one-time buyers into repeat customers who spend more over time.
Channels: Post-purchase emails, loyalty programmes, subscriptions, VIP offers
Channel Strategy
Choose the right channels for your store
Not every channel suits every product. You will learn when to use each platform, how to allocate budget between them, and when to expand versus double down.
Google Shopping
Best for: High-intent search traffic
You have products people actively search for. Strong for established categories.
Meta Catalogue Ads
Best for: Visual discovery and retargeting
Your products look great in images. Strong for fashion, beauty, homeware, and lifestyle.
TikTok Shop
Best for: Viral product discovery
Your product has a visual wow factor or solves an obvious problem. Strong for younger audiences.
Amazon
Best for: High purchase intent marketplace
You want volume and trust. Strong for commoditised products. Accept the margin trade-off.
Capstone Projects
What you'll build
The final module is all hands-on. You will complete real projects that mirror the work e-commerce marketers do every day, with AI-powered feedback on your submissions.
Product Launch Campaign
Plan and structure a multi-channel launch campaign for a new product, including pre-launch email sequences, ad creative briefs, and a launch day timeline.
CRO Sprint
Audit a product page, identify conversion blockers, propose and prioritise changes, and build a testing roadmap with clear success metrics.
Full Funnel Strategy
Design a complete marketing funnel from awareness to retention, with channel allocation, budget splits, KPIs for each stage, and a 90-day execution plan.
Free Tools
Plan your e-commerce marketing budget
Free tools to help you calculate your return on ad spend, work out your true cost per acquisition, and make smarter budget decisions.
Ready to grow your online store?
Start with the free foundation lessons or unlock the full e-commerce marketing curriculum with Pro.
Free
£0
Start with the foundation lessons. No card required, no time limit.
- ✓ 22 foundation lessons
- ✓ Interactive exercises
- ✓ Progress tracking
- ✓ Marketing calculators
Pro
£23/month
Unlock all 31 e-commerce marketing lessons, plus the entire Byter Academy curriculum.
- ✓ All 31 e-commerce lessons
- ✓ 6 modules of structured content
- ✓ AI-powered capstone feedback
- ✓ Downloadable templates
- ✓ Module certificates
- ✓ 460+ lessons across all courses
More resources for e-commerce marketers
Google Shopping Ads Guide
A complete guide to setting up and optimising Google Shopping campaigns for e-commerce brands.
E-commerce Email Flows
The 7 essential email flows every online store needs, from welcome series to win-back campaigns.
Product Page SEO
How to optimise your product pages to rank on Google and drive organic traffic to your store.
Marketing Glossary
New to marketing jargon? Look up any term in our plain-English glossary.
Free Calculators
ROI calculator, CPA calculator, and ad budget planner. All free.
FAQ
Common questions about Byter Academy, pricing, and how the platform works.