← 📊 Analytics & Data
AN901
Marketing Analytics Fundamentals
Marketing Analytics Fundamentals — part of the Analytics & Data course at Byter Academy.
6 lessons·~315 mins to complete
Lessons
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Why Data-Driven Marketing Wins
Interactive · 50 mins
Key Marketing Metrics and KPIs
Interactive + Quiz · 55 mins
Setting Up Your Analytics Stack
Interactive · 50 mins
Understanding Attribution Models
Interactive + Quiz · 55 mins
Building Your First Marketing Dashboard
Interactive · 60 mins
Common Analytics Mistakes to Avoid
Interactive + Quiz · 45 mins