Courses Resources Blog Pricing Sign In Start Free

ACADEMY

Digital marketing education built by a real London agency. Learn the strategies we use for hospitality and lifestyle brands every day.

Learn

Courses Resources Blog Case Studies Skill Quiz

Company

About Pricing Byter Agency Contact

Students

Sign In Create Account Dashboard Certificates

Legal

Privacy Policy Terms of Service

© 2026 Bloodstone Ltd. All rights reserved.

33 Cavendish Square, Mayfair, London W1G 0PW

PA404: Analytics & Optimisation — Byter Academy

← 💰 Paid Advertising

PA404

Analytics & Optimisation

Track, measure, and optimise your ad spend for maximum ROAS.

6 lessons·~96 mins to complete

Lessons

Introduction to Marketing Analytics

Interactive · 15 mins

Google Analytics 4 Essentials

Interactive + Quiz · 18 mins

Tracking Conversions and Attribution

Interactive · 15 mins

A/B Testing Your Ads

Interactive · 15 mins

ROAS, CPA, and Budget Optimisation

Interactive + Quiz · 18 mins

Building Performance Dashboards

Interactive + Quiz · 15 mins